Identity Guide
Logo Usage
There are definite do’s and don’ts when using the identities logo. At all times, the logo should be clean and easily recognizable on whatever application it may be used on.
Appropriate Ways
Use white logo on light photos
Color logo on colored backgrounds
Use white logo on dark photos
Use white logo on colored backgrounds
Inappropriate Ways
Do not use color logo on dark backgrounds
Do not use color logo on hard to read colored backgrounds
Do not distort logo by squishing it
Do not rotate logo
Do not change the font within the word mark of the logo
Do not freely change any color of the logo lockup
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