Logo Usage

Identity Guide

Logo Usage

There are definite do’s and don’ts when using the identities logo. At all times, the logo should be clean and easily recognizable on whatever application it may be used on.

Appropriate Ways

Use white logo on light photos

Color logo on colored backgrounds

Use white logo on dark photos

Use white logo on colored backgrounds

Inappropriate Ways

Do not use color logo on dark backgrounds

Do not use color logo on hard to read colored backgrounds

Do not distort logo by squishing it

Do not rotate logo

Do not change the font within the word mark of the logo

Do not freely change any color of the logo lockup