Identity Guide
Colors
The colors were inspired by Mexican and Spanish culture, as well as made bright to create a youthful and lively tone.
Sunset
Orange 021 U
#FF5C00
RGB: 255, 92, 0
CMYK: 0, 78, 100, 0
Night Sky
5463 U
#00394E
0, 57, 78
98, 70, 47, 41
Day Sky
305 U
#4CC7F0
76, 199, 240
59, 0, 1, 0
Verde
346 U
#58BC80
88, 188, 128
65, 0, 67, 0
Sol
115 U
#FFC930
255, 201, 48
0, 21, 91, 0
Rosa
Rubine Red U
#EC4077
236, 64, 119
1, 89, 29, 0
Primary Colors
Sunset
Sunset represents the warmness that Grandville Avenue encompasses. The color orange is representative of the sun and the Earth.
Night Sky
Night Sky is used to replace black in instances when color is still wanted to be used.
Day Sky
Day Sky is the primary color used for representing the Cook Arts Center.
Verde
Verde is the primary color used for representing the Cook Library Center.
Secondary Colors
Sol
Sol is the primary color used for the Día del Sol events.
Rosa
Rosa is seen as an additional color within applications.
How to add colors to commonly used programs
If you’re not sure how to efficiently add the branding colors within the program you’re using, refer to the graphics below.
Adding Colors in Microsoft (i.e. Excel)
Adding Colors in Adobe
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