Colors

Identity Guide

Colors

The colors were inspired by Mexican and Spanish culture, as well as made bright to create a youthful and lively tone.

Sunset

Orange 021 U
#FF5C00
RGB: 255, 92, 0
CMYK: 0, 78, 100, 0

Night Sky

5463 U
#00394E
0, 57, 78
98, 70, 47, 41

Day Sky

305 U
#4CC7F0
76, 199, 240
59, 0, 1, 0

Verde

346 U
#58BC80
88, 188, 128
65, 0, 67, 0

Sol

115 U
#FFC930
255, 201, 48
0, 21, 91, 0

Rosa

Rubine Red U
#EC4077
236, 64, 119
1, 89, 29, 0

Primary Colors

Sunset

Sunset represents the warmness that Grandville Avenue encompasses. The color orange is representative of the sun and the Earth.

Night Sky

Night Sky is used to replace black in instances when color is still wanted to be used.

Day Sky

Day Sky is the primary color used for representing the Cook Arts Center.

Verde

Verde is the primary color used for representing the Cook Library Center.

Secondary Colors

Sol

Sol is the primary color used for the Día del Sol events.

Rosa

Rosa is seen as an additional color within applications.

How to add colors to commonly used programs

If you’re not sure how to efficiently add the branding colors within the program you’re using, refer to the graphics below.

Adding Colors in Microsoft (i.e. Excel)

Adding Colors in Adobe